Lecture on
Arts and Crafts
John Ruskin and William Morris established the ethics of modern industrial design.
Morris rejected the forces that would separate art from everyday life and dedicated himself to fighting ugliness in all its forms.
Morris was a reformer, and Arts and Crafts was decidedly a reform movement- a struggle against the encroachment of industrialism on the workingman’s way of life.
Arts and Crafts quickly exerted influence as decisive philosophical shift in Victorian aesthetics. Visually, it still remained general Victorian ornamentation, asymmetrical floral design, simplicity and elegant ornamentalism, and early geometric stylings.
Total work of art
Aubrey Beardsley
Gustav Stickley
Use one typeface- unified
Some designs are still really symmetrical
Emphasis on trees, nature, women
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